Careers in advertising, marketing, and PR are fast-paced and exciting. These careers focus on developing and enhancing public interest in a brand, organization, person or product.
Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place, and promotion. Promotion is a combination of communication activities that include advertising and public relations.
Public relations specialists create and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
Typical types of advertising include broadcast(radio/tv) commercials, digital/internet, personal contact, direct mailings, e-mail messages, brochures, signs/billboards etc.
An advertising sales agent, sometimes referred to as an advertising executive, is someone who sells advertising space to businesses and individuals. They will contact potential clients, make sales presentations, maintain client accounts and often work under pressure to meet sales quotas.
